MedTech Workshop & Networking #3 - Asian Insights



  1. The Top 10 Market Entry Strategies for Asia, Mr. Shikharesh Das, Ontogenix Pte Ltd

  2. The Top 10 Challenges of Growing a Medical Technology Business in Asia, Mr. Pravin Krishnan, Venture Valuation VV Asia Pte Ltd


This workshop and networking event is a continuing series of discussions covering matters on medical device development and commercialisation. In this segment, presentations delivered by experienced speakers will focus on the realities of growing a medical technology business in the Asia. In order to succeed, it is essential to understand the dynamics of the Asian market and what moves customer sentiments to purchase a medical technology. In today’s competitive and overcrowded market, it is essential to understand customer characteristics and market forces in as much detail as possible. If you are a medtech innovator, you definitely should not miss this event. If you are not a medtech innovator, you should still come to make friends, tip the drinks and eat the pizza.

Here is the full agenda for the evening:

7:00 PM – Doors open (Please be on time and show your registration ticket)

7:30 PM – Event starts with welcome from our organisers

7:40 PM – Sponsor Address – Apple Seed Venture Accelerator

8:00 PM – Guest Speaker – Mr. Shikharesh Das, Ontogenix Pte Ltd

Topic: The Top 10 Market Entry Strategies for Asia

8:30 PM – Guest Speaker – Mr. Pravin Krishnan, Venture Valuation VV Asia Pte Ltd

Topic: The Top 10 Challenges of Growing a Medical Technology Business in Asia

9:00 PM – Networking & socialising

9:30 PM – It’s getting late and hope to see you again

Guest Speaker – Mr. Shikharesh Das

Shikharesh Das leads Ontogenix Pte Ltd, a Singapore based firm specialised in end-to-end market entry strategies and execution, in Asia. He brings 30+ years of experience in medical device industry with strong global emerging markets track record. Earlier, Shikharesh worked with GE Healthcare as Director Strategic Marketing in a global role and was responsible for introducing best practises in pricing, training delivery, customer oriented product development process and portfolio rationalisation. He was responsible for successful distributor alignment and new brand strategy implementation for Philips Medical and has worked in various regional sales and marketing leadership roles with Philips and HP. He holds a Bachelors degree in Science and an MBA from the National University of Singapore and is a speaker in MBA circuits.

Listen to what Shikharesh Das has to say about Market Entry Strategies for Asia

This topic will discuss the marketing strategies that have worked best for the Asian market. This includes discussions on the personality of the Asian healthcare customer and its appetite for new health tech innovation. Mr. Shikharesh will also cover how cultural, social and economic differences could affect the selection of the right marketing strategy.

Guest Speaker – Mr. Pravin Krishnan

Pravin graduated with an honours degree in Biological Sciences from the University of Liverpool. Currently based in Singapore, he has worked in Sydney, Kuala Lumpur, Liverpool and London over the last 8 years in various commercial positions. Pravin is experienced at managing multinational clients in emerging markets such as APAC as well as established regions. Having grown up in Asia he possesses unique knowledge and understanding of the different cultures in the region combined with experience in a business development capacity in the life science industry among others. He joined Venture Valuation in 2014 and is in charge of business development in the Asia-Pacific market.

Listen to what Pravin Krishnan has to say about Growing a MedTech Business in Asia

This topic will illuminate on the availability of funding for medical technology in Asia and where they are concentrated. Pravin will also cover challenges of matching investors with medtech innovation, and why this is more successful in Asian countries such as Japan and South Korea. Speaking from his experience, Pravin will touch on salient issues of heavy funding commitments for medtech versus how best these funds should be used.

PS - If you would like to be one of the guest speakers, please email nealda.yusof@semoegy.com for more details and/or to apply.

PPS - If you would like to become one of our sponsors, please email nealda.yusof@semoegy.com for more details and/or a sponsorship pack.

Join Us – Singapore Medical Technology Entrepreneurs: http://www.meetup.com/Singapore-Medical-Technology-Entrepreneurs/

See you there!!


  • Venue was changed to "ACE Ideation Centre". Orig#154937 2016-03-14 04:44:31
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Wed Mar 16, 2016
7:00 PM - 9:30 PM SGT
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Venue Address
ACE Ideation Centre, Blk 79 Ayer Rajah Crescent #01-13 JTC LaunchPad@One-North, Singapore 139955 Singapore
5 min walk from One-North MRT station
Nealda Yusof